SUPER AD BOWL 43's TOUCHDOWNS AND FUMBLES

Before my take on Superbowl 43, let me make a prediction for next year's Superbowl 44. It'll be the first complete Superbowl broadcast available in 3D. Because the big winner in tonight's game isn't a single spot. It's 3D technology. Expect to see photos of Superbowl parties with everyone wearing 3D glasses. It'll be the modern image of the classic 1950's 3D movie photo.

On with the touchdowns and fumbles, winners, losers and a little social commentary.

BEST OF SHOW – Coke Zero’s update of the Mean Joe Greene spot. Let me guess. Crispin?
WORST OF SHOW - Pepsi MacGruber. Bad idea with a campy execution. You're talking to yourselves Arnell.

CHAMPS
3D technology - Sobe's Lizard Lake is the surprise winner with this spot with no idea.
Escapist movies - In this economy, we all could use a movie to forget our woes, and there are plenty to choose from.
Superdeals - Teleflora and Denny's spots do a great job mixing humor with great offers.
Nice guys - Kellogg's playground effort and Pedigree's Pet Adoption spots are hits.
Steelers’ James Harrison’s 100-yard interception TD.


LOSERS
Pepsi
Bud
Cardinals, by two feet inbounds.

TOUCHDOWNS
Bridgestone - Mrs. Potato Head loses her mouth when Mr. PH stops short of the mutton.
Careerbuilder.com - Repetition works. Great edit.
Coke Zero – Update of the Mean Joe Greene spot. Well-borrowed interest. You’ll love it or hate it. I loved it.
E-trade – Golf spot, post game. The other one missed.
Miller High Life – 1 second ad. Love it.
Pedigree – Funny spot for a good cause. Deep online presence.
Sobe – For the 3D execution. The only thing Pepsi did right all night.
Toyota – Tundra spot. A flaming, climbing demo so good I’d swear it was a real truck, a Ford truck.

FIRST DOWNS
Bridgestone - Space travelers.
Bud - Clydesdale fetches tree.
Bud - Skiers compare drinkability. Good demo.
Bud Light - Conan (for Conan, not Bud Light).
Cars.com - Overachiever regains confidence shopping for cars.
Castrol - Grease monkeys crown their king. Funny and simple.
Coca-Cola - Avatar. Smart, relevant, simple. Coke connects the world disconnected by technology.
Coca-Cola - Insect heist. The Honda Cog spot of soft drinks. Perfect tonality
Denny’s – for it’s Sup3rdeal.
Doritos – Crunch tears woman’s clothes off.
GE – Wind captured.
GE – Smart grid technology.
H&R Block – Death and Taxes, now owned by the green block.
Hyundai – Assurance program ad. In this economy, a winning business idea.
Hyundai – at BMW’s and Lexus’ expense for 2009 Car of the Year.
Kellogg’s – Tony the Tiger rehabs playgrounds.
Monster.com - It would've been my favorite if the moose dumped on him.
NBC – Lineup “Laugh your Ass Off” reminded me of money coming out of the wazoo. Conan is taking off in 2009.
NBC – Medium, Heroes for the football execution, Chuck for 3D.
Teleflora – nice spot, and a good offer. Cha-ching.
Universal Studios – Will Farrell. Fast & Furious. Land of the Lost. Super escapes.
Universal Studios Theme Parks – Free ticket. Super offer.
Vizio – Nice demo spot, at least for Vizio owners like myself.
Walt Disney Studios – Race to Witch Mountain, and Up. Fun escapism.

PUNTS
Bud Light – Bean counter tossed out of window. Time for a new research method folks. Your schtick is getting old.
Bud Light Lime – boring, although a good editor did his job.
Cash4Gold.com - Ed McMahon and MC Hammer sell their gold in a tough economy.
Chee.tos – maybe too dark, and weird.
Hulu.com – barely on the field, for intrigue. Although apparently all the spots are there.
Pepsi Max – “I’m good,” won’t become this year’s “Wazzup.” Funny, but I thought it was for Bud Light.
Sony “Angels vs. Demons” movie – the first movie wasn’t good enough for a sequel.
Taco Bell – Over eager, like the 16-year old boys who eat there.

FUMBLES
Audi - Confusing, although beautifully produced
Bud - Clydesdale immigrates from Europe. Your strategy is showing InBev. Navel-gazing from Belgium.
Doritos – User-produced crotch-shot spot. Who cares.
Dreamworks – Monsters vs. Aliens. Forgettable.
E-Trade – Huge disappointment. Fonze jumped the shark.
Gatorade – G that’s boring.
GoDaddy.com – hopefully the winner is online.
NBC – The Office is no longer funny. Neither is Leno.
NFL – Story of snow cone seller. Nobody cares.
Pepsi – Dylan and Wil.I.Am’s Forever Young. Anthems either go big or they flop. This was a flop.
Pepsi - MacGruber. I hated everything about it.
Toyota Venza – forgettable.
United Way – Call me.

POST-GAME COMMENTARY
It was great to honor the USAir crew who crashed in the Hudson.
The boss’ “Glory Days” felt like a funeral hymn for the U.S. economy.
Budweiser is no longer the Great American Lager.
Coke beats Pepsi like a high school drum in the Superbowl challenge.
Doritos’ user-produced spots are so two years ago. Do your own work folks. No way do you win the million bucks in the USA Today Poll.